Recent Achievements:

Progress over the last couple of days:

Great progress has been made since the last blog update. Research has been conducted into Guerrilla Marketing techniques, as explored by Levinson. The analysis of art work I the form of dressed trees was also an area that was looked into.

I took inspiration gained from the analysis of these ideas into photoshop, and experimented with trees and Wellington boots simultaneously – the outcome was more experimental than desirable!

Most notably I managed to create another form of promotion. This came as a blog, this was linked with a widget to my Facebook ‘Signature Boot’ page, and facilitated updates that a typical fashion-related blog site would launch, for example updates, forums of discussion and debate – facilitated by the commenting option. I had to think about how I would present this to my peers in the most effective way – a book? On boards??

Next I considered a ‘relevant’ form of promotion, by this I meant something which specifically related to my product and customer identity. I therefore chose badges. I used Illustrator as the software to create these badges. Through research I discovered that there were two main sizes – 77mm and 58mm, therefore I worked along these guidelines using circles to represent the edge of the badge.

This in itself was a form of promotion, and a fairly effective one – people would go around wearig these badges, consequently it links to bandwagon advertising, people would spark up conversation centred on the badges, and by the end of the discussion they would feel as though they ‘had’ to have the badge.

I would send these off to a professional company to get made up. Again I had to think of a way that these would be presented – would I superimpose them onto garments on photoshop, or would I present them physically on a garment or board for my hand in.

I also chose my press gift – this was to be a Wellington boot soap – green in colour, consequently it linked to the concept of the environmentally friendly Wellington, whilst also coinciding with previous areas explored throughout the campaign – ensuring continuity.

What next?
Next I must work on the four forms of promotion, starting with the website design – this will be my primary focus for the next few days.