On my last blog update I state that I would have to get started on the web design element of this project. Instead, however, I focussed my attentions on the forms of promotion generally.
One was to be a press pack – at present I have the gift sorted - a Wellington boot soap, and have written the press release and have some samples to put inside the pack. I have a theme in mind - a sort of festival wash pack that I am aiming to create.
I must then create the aforementioned website – however to do so I must have all graphics etc completed before this stage. I must then create two other relevant forms of promotion – one would be my blog and Facebook group – I must consider interesting ways to present these.
I felt that billboard advertising would be effective; therefore I started creating the graphics from these, using images from the internet. However, billboards can be seen as an easy-get-out form of promotion, I therefore considered ways in which I could make them more interactive etc.
The images I created were very effective and could be used as banner ads alongside the website. This would ensure continuity throughout the site.
At present I am dabbling in web design for another brief, consequently skills that I learn there can be implemented into this website design; making it holy relevant to the customer.
What next?
Next I must focus on finalising these forms of promotion, I must also work on the elements that go alongside the press pack, even if I finish these in draft at least it is a step in the correct direction. This must include a list of relevant journalists to invite, therefore I will continue along this line of thought.
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