Considering marketing techniques

After a workshop today I had become more aware of Guerrilla marketing techniques, first implemented by Levinson. It is a popular marketing strategy that encourages intercept encounters, for example creating a tangible form of promotion for the consumer.

I had an initial idea of making a tree look very much like a hippy, by tying ribbons in the branches at the top (the hair), and then by having bracelets on the branches slightly further down, (the arms) maybe some knitwear along the way, and then the Wellington boots down by the roots at the bottom. When I looked further into this, something similar had already been done, however this just goes to demonstrate that the concept is viable.

An issue surrounded how I would go about representing my intentions; would I edit these pieces in on photo shop, or would I actually have to go about creating this in real life.

I still wasn’t convinced with this idea, and thus I continued to experiment in my mind.
I had an idea about a way to represent a form of promotion for a magazine; this was in crossword format; the answers would either be readily provided for the reader, or alternatively they would just be left the clues. I must fid a way to specifically suggest that it is the Signature Boot that I am referring to amongst all of this.

When it came to creating the crossword, I used Illustrator – that way I could ensure that I was correctly aligning the boxes, I referred to an original crossword for clues about authentic layout, and typical additions etc, I wanted this to look as real as possible yet with something, possibly the logo, that made the viewer think – hang on a minute… this is a promotion!

I could set up a scheme whereby every correct purchase got 10% off of the purchase of a pair of signature boots. However I must consider the 10% student discount that the Topshop is renowned for. Yet I could use this advantageously.

What next?
I must now continue to work on ideas as to how I would represent my forms of promotion, whether a photoshoot will be necessary, or whether I will rely on digital imaging to help portray my campaign.