What I have completed:
Today I completed my ‘customer profile board’; I use inverted commas as such, because it is more of a box. I have kept in with my theme of ‘keepsake’ throughout this project, and my customer profile board really reflects this.
I have used a wine case with two separate compartments, in one section I have included details about my primary customer, and in the second I have included details about my secondary customer.
I feel that this is a very successful way of representing my target group without using the traditional means of presentation. It reflects the whole concept of keeping things for sentimental value. The male and female shown are boyfriend and girlfriend and the box acts as mementos of things they do together, or have brought each other.
Today I have also been further communicating with Colin at Smile Plastics. It seems that the only option for me is to buy the £85 roll of plastic sheet – unless either of us thinks of an alternative.
I will maintain this conversation until we reach a solution.
Next stop:
Write the press release. To this I must think of a style I need to go along with, I feel the hippy-esque attitude that I used in my presentation really worked, and will look around for more hippy terms and phraseology. I will also have to think of puns for feets, boots and anything shoe-related.
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