Thinking Green

Achievements:
I had gone passed the initial brainstorming stage of this project, however after class discussion it was revealed that a product has to do more than just be profitable, it has to have some effect on the environment – and a positive one at that!

Thinking green ideas:

I therefore started to think along the lines of how I could link something environmentally friendly to my specific product.

The rainfall Wellington that already exists would have been perfect and perhaps something which I could consider launching this again. Because of the feature of measuring rainfall I could argue that it is making us consider the current state of climate change, and hence making us more aware of environmental issues.

I came up with the further options below:
I could make the product light weight, so that they create less of a literal environmental footprint, this could be part of the campaign, yet also linked in some way to what the product direction is – and perhaps a competition of some kind.

The obvious would be to have a green pair of wellies, and green is an environmentally friendly colour, however – as it goes- most Wellingtons are green as it is, therefore this does not leave much for the imagination.

A further idea I had is that I could include a measuring kit with the pack, so that wearers could check the PH of the soil that gets trapped in the wellies, however I could not see how any of these would really appeal to my target audience of festival goers.

I could however see them appealing to gardeners and perhaps an older generation in general. I will think more on this point over the next couple of days and update the blog when I have a solution.