Achievements over the last few days:

Since I last updated my blog entry, I have made significant progress in this project. My achievements are listed below:

Achievements:

One major aim from last time was to have created a document with the details of 20 key journalists which I would invite to my event.
This was a lot more difficult that I anticipated – due to the product that I was promoting.
I was promoting a fashion brand, but a non fashion product.
I therefore looked for wine magazines, and fashion magazines that diverted from wholly fashion content.
So far I have come up with these magazines:
Decanter
Harpers wine and spirit trade review
Maxim Magazine UK
One Nation Magazine – a trading style of The Gay Nation ltd
At Home – food and drink, Anthony Worrall Thompson
The World of Fine Wine – fine wine mag
New wine magazine
Wine Spectator
Drapers
Grazia
Look
Marie Claire
Nuts
Vogue
Cosmopolitan
Glamour
FHM
FLIRT Magazine
Loaded
Men’s portal (online)
Shortlist

I have made efforts to contact journalists at each of these publications, as recorded in my sketchbook. I will wait a few days for any responses before compiling my final list of magazines and relevant journalists.

I have also started a Word document on the budget of my event. I have set this up in a tabular format, with sections on the: item, specifics, cost, and the source of that cost.
I must continue to communicate with Nigel at city cruises in order to formulate a very precise cost list.

I understand so far the charter costs, and that there will be a charge for corkage. This is, however, unavoidable with my event as the item that I am promoting is wine, so it would be catastrophic to promote anyone else’s.

I have also been to hobby craft to find little dolls house-like furniture to help me demonstrate things more visually on my floor plan.

I have had to rethink the floor plan because, after a workshop lesson, I learnt to consider things with regards to scale. I have also been swayed to experiment with Illustrator to complete this, which I am more than willing to do. I will, however, have to wait for details from Nigel with regards to dimensions of the space I have available to work with.

My Diesel wine bottle and the wine stopper have arrived in the post and I am delighted with them. I have arranged a photo shoot session for the bottle with Dave on Monday at 10:00am. I have therefore been considering different quirky elements to make my product look suitable for production in magazines.
This has involved buying a block red ring and red nail varnish for one shot where I envisage someone’s hand reaching out to hold the product.
The next shoot I can imaging is someone with red lipstick on, holding the bottle against their lips.
The ultimate shot is of the wine bottle next to someone’s red shoes. These different scenarios aim to make the product look more like a fashion accessory – I am hoping that this will make the story more appealing for the fashion journalists.

What next?

I must now consider ways in which I can package the press invite.
I will update my blog after going shopping for different colours of tissue paper, and see if anything catches my eye with regards to the press pack.