Further research

Searching the net for more information:


Today I stumbled across a blog entitled ‘a welly good idea’. It was all about a second-hand welly swap idea.

The concept came from a mother in Bury St Edmunds and involved a local boutique. The blog was linked to a poem about ‘the boots that walked on landfill’, the whole campaign was launched to support ‘recycle week’, this was something I decided I must look further into.

From this one ladies blog, I was directed to another via hyperlink. This was entitled ‘The Compost Bin’, and was about a recycle fanatic ‘compost woman’, who had innovative ideas for recycling just about everything. Both intrigued and fascinated, I became a follower of ‘Compost Woman’ and ‘The Compost Bin’.

I then looked at ‘the recycle works’, a site about loving ‘your environment’.
They were selling children’s funky welllies for £10, a reduced discount from £15. This included stickers and paint pens. The promotion was clearly focussed towards a younger audience, as the language used involved ‘groovy’ and ‘funky’, very youthful expressive phrases.

A further site, Fizzpotzz parties, offered advice for decorating your own wellies, as well as a kit. It said the initial pair of Wellingtons were ‘plain’, however it did not state what colour they were, I therefore made enquiries about this.

I further looked into discussion forums, and people who would were talking about customising their own boots, to ‘stand out from the crowd’; I therefore knew that there was a market for this.

There were further decorating kits, with tips and advice. I therefore knew which paint I had to purchase in order to make this look authentic in the photo studio environment.

It seems this trend was not only being aimed at 3+, yet an article by the Royal Horticultural Society revealed that gardeners were picking up on this trend too. Fishmongers were likewise ‘doing it in their wellies’.

With regards to the ‘Wear Your Wellies Day’, as previously mentioned above. I noticed that BluePeter launched a Shoebiz appeal, this is obviously very outdated yet it gave me comfort knowing that such events took place on such a day, giving me an idea for my product launch.

Pupils were to play £1 and get to wear their Wellington boots to school, the event raised money for other, less fortunate, children.


What next?
I must collate all of this research into sketchbook format, ready for analysis.