Friday, 30 October 2009

Sketchbook Day

Today I must arrange a suitable time and date to visit the Smile factory in Southport.


I arranged to meet Colin Williamson on the coming Wednesday, but I took his number as things change in the industry and it’s important to take this into consideration. I must consider how I will get to Southport, the transport links and the costs.

I corresponded further with Sue from the Glastonbury office who assured me that she had put Glastonbury promotions in the post today, so I should receive them shortly which is very exciting!

Today I am going to be scouring Preston high street for different Wellington boots, analysing the prices and looking for a suitable brand from Glastonbury to collaborate with. I will note the competitors what I have no yet considered. I must then put these in sketchbook format.

What I achieved:

Today I have been working on collating all of my findings so far, this included research into existing ‘decorate your wellies’ services and Wellington customisation in general. Furthermore I annotated print screens and printout from environmentally friendly companies, ‘how can I recycle this?’ forum discussions, current services, Wedge Wellies, a case study: A Welly Good Idea and analysis of my PowerPoint slides.

Next I must research further into potential brands which would support my concept and product line.

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