Furthering my knowledge into 'green' products

Aims:

I must gather more information regarding the customisation of the boot.

Referring back to an old article I had analysed in my sketchbook, I had discussed www.cutouts.net. I therefore decided to revisit this site.

Achievements:

I was intrigued to discover that the company had developed massively. It had a completely new identity, the website had a new format, but the underlying principle was the same. The new identity name was ‘revolve’.

I searched different sections of the website for inspiration, including: news the ‘greenie weenies’, which actually provided me with inspiration for promotion.
I also looked at the different ‘materials’ section. The ranged from Circuit boards, juice cartons, plastic bags, and general plastics.

I read the company mission, which I learnt was not to save the planet, but to make an environmental difference, which was very plausible, considering their campaign.

It was the ‘bespoke’ section of the site which particularly intrigued me. When considering press gifts and packs, personalisation was key to create impact. I therefore enquired to graham@revolve.co.uk, whether there was anything for me in this section, briefly outlining the project.

The site also provided links to other environmentally friendly campaigns, which I found very useful.

I then decided to look down another route, previous campaigns for decorating wellies. I was overjoyed to discover one from Children’s Hospice, South West, who provided hints and tips on how to decorate your wellies, for Wear Your Wellies Day. This particularly inspired me, as – up until this point – I was completely oblivious that such a thing as ‘wear your wellies day’ existed.