Achievements over the last few days:

I have had a few days inbetween my last blog entry. I have spent these experimenting with creating web pages. I have also written my proposal for this brief. Below I have listed my achievements:

Achievements:
Since I last updated this blog entry, I have been further experimenting with creating web pages.

This has seen me trial out three different kinds of web links, inserting pictures, changing the background, adding tables, and altering the column widths.

All of this successfully aids my learning and development skills with regards to the internet.

I have also written my proposal. The proposal deadline is tomorrow, Wednesday 14th of October.

I followed a basic guideline for the proposal. This came under the following heading:
Product
Brand
The USP/ESP
People
Market Level.

The proposal was restricted to a maximum of A4 sized paper, therefore I had to ensure that I condensed all of my information – only providing the most relevant.

To elaborate, my product is the Glastonbury Festival Boot, which is being sold through high street retailer River Island, and being endorsed by Glastonbury Festival – increasing the hype surrounding the event.

The USP of my product is that it is a memento of the festival attended. This is also a USP as the customer will feel a sentimental attachment to the boot.

People – part of the 6 P’s of marketing, will be involved in my product post-launch.
This involves sales assistants wearing hippy-style clothing to get in with the festival vibes – this will also ensure they are on the customer’s wave length.

The market level was targeted at socio economic group e – those with the lowest form of subsidy, and are reliant on the state – yet my customers get money through the SLC and EMA, consequently they can afford to attend the festivals and therefore should feel the need to own these boots.

What next?
I will update this blog again when I have made further progress with the web design, and starting considering the PR side of this brief.