Last night I commenced my report writing. I initially looked on-line for advice and guidance about how to write a report. I decided that I would initially focus on report content, before moving on to consider a creative format.
Books which I initially looked at to references included: Living with Colour – the workbook for managing the colours in your home. The book by Dereyck Healey proved very useful when discussing the selection of colours I chose to produce my products in.
A further book which proved useful was Fashion Brands – Branding Style from Armani to Zara. I used the index page in here to locate any information on the brand Topshop which could be used to support my arguments for choosing this brand.
Colour in Industrial Design, written by Dale Russell was invaluable when it came to discussion colour both in my product and my forms of promotion, resulting in a well-rounded argument as to how I made my ‘colour ways’ decisions.
The most useful book that I looked at up to this stage was actually quite dated, however Fashion Advertising and Promotion, by Arthur A. Winters and Stanley Goodman proved very useful in content regarding my methods of promotion. It also included diagrams which would be extremely pertinent, and should be used as figures within the report to illumine claims and discussion.
What next?
Next I should continue to read the above book Fashion Advertising and Promotion. I have extracted quality quotes and made note of page numbers of diagrams. By the end of today I should put these in their relevant sections of the report, enabling myself to structure the report around them. I must also continue to read other texts.
Sunday, 20 December 2009
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