Considering future developments

Today I got round to writing the conclusion of the report, as specified by the report template this should include a SWOT analysis (as produced for the PowerPoint presentation), and a section on possible future development for the Signature Boot. With the benefit of hindsight it is possible to discuss modifying decisions regarding the Signature Boot.

There is the opportunity for additional features to be added, for example handles. This is a feature adopted by top designers Wellington Boots yet something which could be transferred to high street level. This would be a useful feature as many people care their Wellington’s once the festival is over. The Wellington could therefore become a handbag for bits and pieces accumulated over the festival. Moreover, if successful, the product could be produced with a male consumer in mind, sold through Topman.

The customer profile board accompanying this report considers this. It would not be possible to produce a ‘unisex’ Signature Boot because of gender differences in physique and preferences, yet the boot would have slight variations in style and colour ranges, being slightly taller to accommodate for the new prospective customer, and would be available in larger sizes, up to size 11 as sold by Topshop presently. The price would have to be altered accordingly. Possible future campaign for the Topman launch of Signature Boot.

What next?

I have reached the end of the report now with regards to writing it, however it is necessary to continuously redraft this in order to reduce the margin for any errors. It is also necessary to consider a creative format. At present I have considered creating a really long (A3 length) report, and having this particularly narrow. This could then sit inside the Signature Boot. The front cover would be stripey as if it was a hippy persons sock. It would then bound accordingly.