Today I got round to writing the conclusion of the report, as specified by the report template this should include a SWOT analysis (as produced for the PowerPoint presentation), and a section on possible future development for the Signature Boot. With the benefit of hindsight it is possible to discuss modifying decisions regarding the Signature Boot.
There is the opportunity for additional features to be added, for example handles. This is a feature adopted by top designers Wellington Boots yet something which could be transferred to high street level. This would be a useful feature as many people care their Wellington’s once the festival is over. The Wellington could therefore become a handbag for bits and pieces accumulated over the festival. Moreover, if successful, the product could be produced with a male consumer in mind, sold through Topman.
The customer profile board accompanying this report considers this. It would not be possible to produce a ‘unisex’ Signature Boot because of gender differences in physique and preferences, yet the boot would have slight variations in style and colour ranges, being slightly taller to accommodate for the new prospective customer, and would be available in larger sizes, up to size 11 as sold by Topshop presently. The price would have to be altered accordingly. Possible future campaign for the Topman launch of Signature Boot.
What next?
I have reached the end of the report now with regards to writing it, however it is necessary to continuously redraft this in order to reduce the margin for any errors. It is also necessary to consider a creative format. At present I have considered creating a really long (A3 length) report, and having this particularly narrow. This could then sit inside the Signature Boot. The front cover would be stripey as if it was a hippy persons sock. It would then bound accordingly.
Tuesday, 29 December 2009
Sunday, 20 December 2009
Reading for Report Writing
Last night I commenced my report writing. I initially looked on-line for advice and guidance about how to write a report. I decided that I would initially focus on report content, before moving on to consider a creative format.
Books which I initially looked at to references included: Living with Colour – the workbook for managing the colours in your home. The book by Dereyck Healey proved very useful when discussing the selection of colours I chose to produce my products in.
A further book which proved useful was Fashion Brands – Branding Style from Armani to Zara. I used the index page in here to locate any information on the brand Topshop which could be used to support my arguments for choosing this brand.
Colour in Industrial Design, written by Dale Russell was invaluable when it came to discussion colour both in my product and my forms of promotion, resulting in a well-rounded argument as to how I made my ‘colour ways’ decisions.
The most useful book that I looked at up to this stage was actually quite dated, however Fashion Advertising and Promotion, by Arthur A. Winters and Stanley Goodman proved very useful in content regarding my methods of promotion. It also included diagrams which would be extremely pertinent, and should be used as figures within the report to illumine claims and discussion.
What next?
Next I should continue to read the above book Fashion Advertising and Promotion. I have extracted quality quotes and made note of page numbers of diagrams. By the end of today I should put these in their relevant sections of the report, enabling myself to structure the report around them. I must also continue to read other texts.
Books which I initially looked at to references included: Living with Colour – the workbook for managing the colours in your home. The book by Dereyck Healey proved very useful when discussing the selection of colours I chose to produce my products in.
A further book which proved useful was Fashion Brands – Branding Style from Armani to Zara. I used the index page in here to locate any information on the brand Topshop which could be used to support my arguments for choosing this brand.
Colour in Industrial Design, written by Dale Russell was invaluable when it came to discussion colour both in my product and my forms of promotion, resulting in a well-rounded argument as to how I made my ‘colour ways’ decisions.
The most useful book that I looked at up to this stage was actually quite dated, however Fashion Advertising and Promotion, by Arthur A. Winters and Stanley Goodman proved very useful in content regarding my methods of promotion. It also included diagrams which would be extremely pertinent, and should be used as figures within the report to illumine claims and discussion.
What next?
Next I should continue to read the above book Fashion Advertising and Promotion. I have extracted quality quotes and made note of page numbers of diagrams. By the end of today I should put these in their relevant sections of the report, enabling myself to structure the report around them. I must also continue to read other texts.
Saturday, 19 December 2009
Starting to write the Report
I have just returned home for Christmas. The practical part of this project was handed in on Thursday – in time for the deadline. It is now time to commence on the report writing. It is necessary to refer to the PowerPoint I completed in Dragon’s Den style.
I looked at the different sections included here, and intertwined this into my research and former knowledge into report writing and compiled at contents list which, at this initial stage, included the following: List of Tables and Figures, Abbreviations, Product, Price, Place, Promotion, People and Persuasion. When researching into formatting a report I came across a section for inclusion entitled acknowledgements.
It is from here that I was inspired to include Collin Williamson, for accompanying me around his plastic factory, and Sarah, Mike and Laura from Wedge Wellies for helping me realize the weaknesses in my product and helping me overcome them. Research also taught me that the front page of a report (the title page) is very important for setting the tone of the report and thus should not be overcrowded.
It did however suggest that a company logo could be included. This inspired me with regards to my ‘creative format’ I considered that I could write this report from the perspective of a company. It was up to me to decide whether this would be an official from Topshop, a Glastonbury festival representative, or somebody from a creative agency.
What next?
I must continue my report writing. I will utilize the holidays wisely, paying particular attention to the desired writing style as well as the topic, reading behind the subject. Future blog updates will contain information about books that I have read.
I looked at the different sections included here, and intertwined this into my research and former knowledge into report writing and compiled at contents list which, at this initial stage, included the following: List of Tables and Figures, Abbreviations, Product, Price, Place, Promotion, People and Persuasion. When researching into formatting a report I came across a section for inclusion entitled acknowledgements.
It is from here that I was inspired to include Collin Williamson, for accompanying me around his plastic factory, and Sarah, Mike and Laura from Wedge Wellies for helping me realize the weaknesses in my product and helping me overcome them. Research also taught me that the front page of a report (the title page) is very important for setting the tone of the report and thus should not be overcrowded.
It did however suggest that a company logo could be included. This inspired me with regards to my ‘creative format’ I considered that I could write this report from the perspective of a company. It was up to me to decide whether this would be an official from Topshop, a Glastonbury festival representative, or somebody from a creative agency.
What next?
I must continue my report writing. I will utilize the holidays wisely, paying particular attention to the desired writing style as well as the topic, reading behind the subject. Future blog updates will contain information about books that I have read.
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