Continuing Research Into The Remaining Brands.

Today I must aim to further my research into the brands I have to choose from. Having completed Alessi research yesterday I have put a cross next to that one, and now will focus my attention on the four remaining brands which are: Swatch, Puma, Diesel and Howies.

I must visit the website of each of these brands taking screen prints of anything I feel will be relevant. This can be articles on the sites used to promote the brand; most certainly press releases would be brilliant if they were made available.

I will pay attention to the use of colour by the brand – I must later choose one of these brands to create my own press pack for, it would look very unprofessional if the press pack and invitation had a theme and colour scheme of its own, rather than adhering to the ideologies of the brand.

I must look through products promoted on the site, and see if any of these inspire me at all. I will then think about if/how a product could be developed and later promoted.

I will constantly think about the press event location, and see if anything on the site inspires me with regards to place and props.

I must use contact forms on the sites and email addresses provided and conduct primary research, writing to each of the brands and asking for newsletters/brochures/magazines, anything which will give me an idea about brand typography and format/layout.

Once I have completed the above, I should print out all necessary items and prepare them for inclusion in my portfolio. This should involve highlighting necessary text, and annotating printouts.

I will update my progress later on this evening.