Commencing Research

Aims:
Today I aim to conduct in depth research into the following brands:

• Alessi
• Swatch
• Puma
• Diesel
• Howies

I will use the secondary research visiting the websites of each of the above.
In turn I will collate all of my information, read through it highlighting necessary parts and then presenting is as part of the ‘research’ section of my portfolio.
I will look into these brands in the above order, starting with Alessi and concluding with Howies.

Besides looking into the above, I will also utilize my time today to contact the press. Through some work experience I made contacts with Ed Chipperfield and Alex Hannaford. Ed has written and edited for magazines and websites for 12 years. Alex has worked as a journalist and editor for 14 years.

I will ensure that I make the most out of having these extremely precious contacts. I will start by emailing Ed and asking him if he has any examples of press packs that he can show me. If I receive the information required today, I will read through this and annotate if for my portfolio.

I will pay particular attention to the use of font types, styles and colours, size, placement, the use of imagery, the specific use of language with regards to different semantic fields, the use and proportion of the brand logo.

I will update the blog later on this evening to see if I have completed what I intended too, and will also draw conclusions on what I have learnt.