Yesterday I managed to work on into the early hours, and consequently completed my press release for the Signature Boots; I put Topshop in as the brand as at this point I was convinced that this was my new line of enquiry.
The release came up to just over 500 words, which is the appropriate length for a press release; it is typically suggested that 500 words is the minimum.
However, I next had to consider how I was to format this. My initial idea was to format is on a scarf; this would then also incorporate the press gift. The scarf would have to be purchased from the Topshop store as a self endorsing item.
However, it is important to consider the technicalities, how would I attached the release to the scarf in such a way that it would be readable, whilst also being wearable after the journalist has written the desired article.
My next idea was to have the press release formatted inside an empty packet of face wipes. Face wipes are obviously a festival necessity; this is where this link comes into play. However it is important to consider how this would work. The last sentence that the journalist would write would have to be placed in the face wipe packet first, so that it would be pulled out last – so on an so forth. It is the necessary to consider what type of fabric or material would be best; bearing in mind that it must be malleable.
My final idea was to print the release onto fabric and then to make it into something, for example a hat, socks, or a scarf – or any other festival related item.
What next?
I must consider further ways to format the press release, whilst considering other elements of the press pack.
Ultimately, I must think of the concept of my model and contact these models; who would work best etc.
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