Yesterday's achievements:

I have only had the opportunity to update my blog this morning as I have been so heavily inundated with work! Yesterday was, however, a very successful day for me with regards to decision making. Below I have listed my achievements and how then a section on my reflection.

Achievements:

• 
  Yesterday I decided the actual focus of my project. I decided to use client: Diesel.
  I then further decided that it would be Diesel wine from the Diesel farm that I am promoting at my PR event.
• I came to these conclusions after weighing up my research so far and looking for where there is a gap in the market to be filled.
• This decision provoked lots of innovative thought. Consequently I thought of ways of presenting my invite in an interesting way.
• I decided that either a personalised wine bottle, a message in a bottle, or a personalised cork as an incentive/token at the event would be brilliant, innovative ways to push this event in the right direction.
• I therefore ordered a personalised bottle of wine from Abstract Bottles.
• I chose the colour, image, label and packaging for this. It came up to just under £30. I therefore had to consider how much this would cost for 20 journalists – this would be £600 out of my budget, for the mere invite alone, this is quite a large sum.
• I also researched into existing invitations to press events and the like, consider other – cheaper options.
• Once I had considered my line of thought, I began to expand on it. I followed the whole nautical route and decided that I could host my event aboard a ship.
  With regards to location, I researched into top cities where my event could be held, but ultimately concluded that London would be the best option for me, being home to the key journalists I would be looking to invite.
• I discovered City Cruises – London’s Premier Riverboat operator. After research into this I discovered that it hosts corporate events such as I am looking to hold.
  I therefore printed off the menu – please find attached in the portfolio.
• I analysed specific dishes to see which would be the best for my event – in continuation with my theme.

Reflection and aims:

In reflection I feel that I made huge progress yesterday with regards to decision making. I did not, however, further my research into floor plans as intended.
However, now that I have a clear direction I will aim to develop my knowledge of creating these floor plans – in the shape of my cruise ship. I must therefore analyse different formats from these.
A key necessity from today will be that I must find out prices of hosting my event aboard this ship, and then costs for the food too. I should also consider publications that may publish my article, and find appropriate journalists from these newspapers/magazines who would publish an article.